NIRAP, National Institute for Responsible AI Practice
AI GOVERNANCE FOR REAL ESTATE BROKERAGES

Your agents already use AI. You answer for how they use it.

Every supervising broker needs an AI governance program. NIRAP gives you the standard, the tools, and the verification to get yours written and ready to roll out in as little as one week.

Your own staff does the work in five guided sessions, so you do not need to hire a consultant.

Book a discovery call Take the free gap assessment
Built for brokerages that license AI tools, not companies that build them.
Your governance week 1 WEEK
01Build your AI tool registerTool Register
02Write your AI policyAI Policy
03Set your review requirementsReview Standard
04Set how long you keep recordsRetention Schedule
05Roll out your plan and keep it runningRollout Plan
Upload evidenceNIRAP verifiesRAICB™ trust badge
THE BROKERAGE PROGRAM

Three pieces. One shield against AI liability.

From an independent standards body. Built on NIST AI RMF, ISO/IEC 42001, and NAR guidance.
See what's included and pricing
Responsible AI ToolkitGuided sessions that produce your brokerage's governance documents.
AI Governance 101About an hour of video for every staff member who uses AI tools.
RAICB™ trust badgeHuman-verified certification that clients and recruits can check.
WHY THIS MATTERS NOW

Why every supervising broker needs an AI governance program

AI is already in your brokerage, and current law already applies to how your agents use it. You do not need a new AI statute to be exposed, because your exposure started the day your agents opened an AI tool.

1 THE INCIDENT Illustrative example, not a real case

One listing description goes out. A complaint follows.

An agent asks an AI tool to write a listing and posts it without a second read. The copy invents a feature and uses wording that raises fair housing concerns.

WHAT THE AI WROTE

“Charming 3-bed with a newly renovated chef’s kitchen 1, tucked into a quiet street that’s perfect for young families 2.”

1Invented feature. The kitchen was never renovated. The tool made it up.
2Fair housing concern. “Perfect for young families” signals a preference based on familial status.
2 THE THREE QUESTIONS

Then come three questions. Your answers decide how it goes.

These are the questions a regulator or opposing counsel would reasonably ask.

1Did your brokerage have a rule for AI-written listings?
WITHOUT A PROGRAMThere is no written rule, so the agent was working unsupervised.
WITH THE TOOLKITA written policy, and the agent's signed acknowledgment of it.
Brokerage AI PolicyAI Policy Acknowledgment
2Did a person review it before it was published?
WITHOUT A PROGRAMNobody read it. The tool's output went straight to the MLS.
WITH THE TOOLKITA rule that every property description is checked for fair housing before it goes out, and a log showing the check.
Work Review StandardReview Log
3What did you do when you found out?
WITHOUT A PROGRAMThere is no record of what was posted, when, or what was done about it.
WITH THE TOOLKITA dated record of the incident, the correction, and the originals you were required to keep.
Incident LogAI Records Retention Schedule
3 WHAT IS AT STAKE

The penalty for one Fair Housing Act violation is already set in federal law.

$26,262Maximum federal civil penalty for a first Fair Housing Act violation, per violation
$131,308Maximum for a respondent with two or more prior violations
No capPrivate lawsuits have no statutory cap on damages
24 CFR §180.671 · 42 U.S.C. §3613
Fair housing is one of six. The same logic runs through six areas of existing law.
Broker supervision Fair housing (the example above) Image disclosure Accuracy and duty Client data Insurance and records

Every answer in the right column is a document the toolkit produces. Your staff can have all of them written in one week.

See the five sessions
THE HUMAN SIDE OF THE RISK

AI has three built-in flaws. Your agents and staff can fall for every one.

These flaws come from how the tools work, so no software update will remove them. Each one produces work that looks finished and confident. That is why capable, careful people get caught: the mistake does not look like a mistake until someone checks.

FLAW 01

Hallucination

AI invents facts and states them with confidence.

In your office: A listing description claims a renovated kitchen, a school zone, or square footage that is not true.

THE TRAP

The text reads smoothly and sounds sure of itself, so a busy agent pastes it into the listing without checking the facts.

FLAW 02

Sycophancy

AI tends to agree with whoever is asking.

In your office: An agent asks AI to support a pricing opinion or a reading of contract terms, and the tool backs them up.

THE TRAP

The agent hears agreement and takes it as confirmation. In fact, the tool is mostly repeating the agent's own view back to them.

FLAW 03

Bias

AI repeats the patterns in the data it learned from.

In your office: Ad copy or a neighborhood description drifts toward wording that raises Fair Housing concerns.

THE TRAP

The wording sounds neutral to the person who asked for it, so nobody flags it. Intent is not the test under fair housing law.

The fix is people who know the traps and a rule that someone checks the work. AI Governance 101 teaches every staff member to spot all three, and session 3 of the toolkit sets your brokerage's review requirements.

HOW TO IMPLEMENT YOURS

Five sessions. One week. Then you roll it out.

The toolkit breaks the work into five sessions. Each session is a short video plus a guided tool your staff completes inside the app. Each one ends with a finished document for your brokerage, so nobody is left holding homework. At the end of the week your program is written and ready to roll out to your agents.

1 SESSION 1

Build your AI tool register

List the AI tools your people use and decide which ones the brokerage allows.

Approved AI Tool Register
2 SESSION 2

Write your AI policy

Decide what AI may be used for, by whom, and with what client information.

Firm AI Policy
3 SESSION 3

Set your review requirements

Define how a person checks AI-assisted work before it reaches a client or goes public.

Work Review Standard
4 SESSION 4

Set how long you keep records

Decide which AI records you keep, where you keep them, and for how long.

AI Records Retention Schedule
5 SESSION 5

Roll out your plan and keep it running

Plan training, sign-offs, and check-ins so the program is used and not just filed.

Rollout Plan
No consultants. No site visits.The guidance is built into the sessions, so you do not pay someone to explain it.
Your staff does the work.An office manager or managing broker can run it. The app's AI assistant drafts anything you are missing.
Go at your pace.Write the program in one week, or run one session a week and take five.
WHAT YOU GET AND WHAT IT COSTS

One program. One fee for your whole firm.

FOR THE BROKER AND STAFF

Responsible AI Toolkit

The app identifies the V-AGE controls that apply to your brokerage and explains each one in plain language. It walks your staff through the five sessions, and its AI assistant drafts any policy or document you are missing.

✓Five guided sessions, five documents ✓AI-assisted policy drafting ✓Evidence uploads for certification
FOR EVERYONE WHO USES AI

AI Governance 101

A one-hour video course for every person in your office who uses AI tools. That includes agents, assistants, transaction coordinators, and marketing staff. It explains how AI tools fail, why your brokerage has rules for them, and how to use them safely.

✓About an hour, on demand ✓Plain language for non-technical staff ✓Covers staff beyond licensed agents
RAICB Responsible AI Certified Business trust badge from NIRAP FOR YOUR CLIENTS AND RECRUITS

RAICB™ certification and trust badge

After you upload your evidence, a NIRAP reviewer checks it against the V-AGE standard. A person does the review, not software. If your program meets the standard, your brokerage earns the Responsible AI Certified Business badge.

✓Human verification, not self-certification ✓Display on your site, listings, and recruiting ✓Verifiable online by anyone
PROGRAM FEE

One fee, priced on how your firm is built.

You pay one program fee, and it is set by how your firm is built. The fee depends on how many AI policies your firm needs, which is one for each state you are licensed in plus any you add for individual supervisors, and on your number of agents. There is no charge per seat.

✓The Responsible AI Toolkit, for each policy your firm needs ✓AI Governance 101 for every staff member who uses AI tools ✓RAICB™ certification, reviewed by a NIRAP assessor, with a two-year term
Book a discovery call Start with the free gap assessment
WHAT FIRMS LIKE YOURS PAY
EXAMPLE FIRMPROGRAM FEE
Solo independent1 state, 12 agents
$1,395
Multi-state team3 states, 60 agents
$2,195
Cloud brokerage6 states, 400 agents
$7,145
Regional brokerage8 states, 4 added policies, 400 agents
$7,295
Optional NIRAP coach, +$1,500: a working call at each session, plus a review of your documents before they reach the assessor.
OUR PHILOSOPHY

Governance, not brakes.

Most AI policies are written to say no. Ours are written so your agents can say yes safely. Adoption and governance should run side by side. You should not have to stop using AI to get it under control, and you should not have to accept unmanaged risk to keep using it.

BRAKESGOVERNANCE
Ban the tools.Approve the right tools.
A policy nobody reads.A standard agents use on every listing.
Agents use AI in secret.Agents use AI in the open.
Slow down.Move with confidence.
ABOUT NIRAP

A standards body for firms that use AI, not firms that build it.

NIRAP, the National Institute for Responsible AI Practice, is a standards and certification body. We are not a consultancy. We focus on professional services firms and individual professionals who license AI tools rather than build them. Most brokerages fit that description.

Enterprise AI frameworks assume you have an engineering team. A brokerage has a broker, agents, and support staff. So we took the recognized frameworks and right-sized them for a firm like yours.

DRAWN FROM
NIST AI RMF
AI Risk Management Framework
ISO/IEC 42001
AI management systems
NAR AI guidance
Brokerage AI Policy Kit
THE V-AGE STANDARD Versatile Adaptive Governance Engine More than 100 control practices, each rewritten for a firm that deploys AI tools. The app selects only the controls that apply to your brokerage's actual uses of AI.
YOUR BROKERAGE GETS A program sized to your office. Not a 200-page enterprise binder.
NAR has shown you what to do. NIRAP verifies you've done it.